A client wanted to go beyond tastings and fully immerse themselves in the craft of spirits. Drenaline designed hands-on alcohol immersion experiences, beginning with a full-day bourbon stewardship program that culminated in a formal exam—and the purchase of an entire barrel of 13-year-old bourbon. We replicated the experience in Mexico with tequila, giving clients behind-the-scenes access to production, education, and sourcing. The result was not just rare bottles, but true expertise and ownership in the process.
